Category Archives: multimedia industry perspectives


Me and my colleagues Owen O’Riordan and Olivia Kennedy developed the business YouCom. YouCom is an online video marketing and SEO(search engine optimization) solutions company. YouCom films, edit, produces and promotes videos for use online. We target any company or event looking to improve their online presence and promote their cause. With YouComs intelligent SEO the videos will reach a large audience.

Our first step was to get together as a group and discuss several ideas. We came up with many different ideas and concepts. We worked out strengths and weaknesses of all what we felt were the strongest ideas. We performed a SWOT(strengths, weakness, opportunities, threats) analysis and after this we decided to develop the YouCom. idea.
Some brainstorming, click picture to enlarge

We started by coming up with a three year plan and started brainstorming milestones we would try and meet over the next three years. We drew up realistic milestones which felt we could meet.

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We started work on our business plan and created it using specific guidelines. These headings included a description of our product, our finances, marketing strategy and a description of our target market. We then started preparation on our presentation. Our presentation was important because it would give us a chance to show people what our product and service is all about and hopefully leaving an impression. We put a lot of effort into our presentation to make it enjoyable and informative.

YouCom Presentation

Overall I think we worked really well as a team. We all pulled our weight and the ideas flowed easily. We all worked hard to develop our idea and in the end I think of business plan and presentation were successful. We hope to further develop our idea as a team.

Read the full business plan:Youcom


Online Community

The online community hub,, is the home of the /b/ board, the focus of my study. /b/ is an image board which is unmoderated to a great degree, and is based around the concept of anonymous posting of anything the user desires, without fear of retribution, as aside from anonymity, the posts only last for a short period of time, from minutes to hours, after which they are deleted permanently. /b/ is the origin of many internet memes, or viral ideas, that spread across the internet, like lolcats, Rickrolling, or the term ‘Epic Fail’. The board is also a hub for loose, leaderless organisation for activism, mischief, and hacking, most famously espoused in the Project Chanology, which was an initially digital ‘hacktivism’ against the Church of Scientology, which then spread to include more traditional real-world protest. In some ways, /b/ is the opposite of sites like Facebook, which tie posts to the users real-world identity in perpetuity, whereas /b/ offers complete freedom, for good or for ill.

The full report can be found here 4chan-Community
You can find the website at

My Ideal Job

The ideal job is hard to come by in the real world. You always have images inside your head from an early age of where you see yourself when youn are older, for me it was an astronaut. As time went on I realised that my ambitions were a bit unrealistic and that I had no interest at all in that path for my life. My interests changed as I grew older and I had numerous notions throughout my life. I saw myself in numerous different fields but never really thought about it in terms of a single position. I’ve had vauge ideas of what my ideal job would be but nothing was set in concrete and theses were generally just notions.

So this assingnment got me thinking quite hard, it was time to actually get down to some research and see what postions would I see as my ideal job. There many factors to consider when I was looking. I found myself asking a lot of questions to myself. My ideal job would have to be something that I am passionate about and willing to spend all my time at. You know the saying ‘If you love your job you never work a day in your life’. Im the kind of person who doesn’t like to stick one medium in life. From a young age I’ve had an interest in many forms of media, be it DJing, creating posters for the discos I ran, making family videos and taking pictures with my first digital camera as well as all the time spent exploring and watching the internet grow and become the monster it is today. I was also very artistic in school. asrt was my favorite subject but I had no interest in art colege because I didn’t see myself in a job in that realm. This influenced my choice in college coure. I wanted something that would allow me to combine creativity and the many forms of technology. What job would allow me to combine all interests into a job that would also me freedom and flexibility. After some research the position as ‘Multimedia Designer’ kept coming up.

Multimedia designers work accross a wide range of fields including video production, sound, web design as well as with a wide range of computer based applications icluding graphic design and order forms of creative media. The job could take you all over the world working on projects like concerts, in television studios as well as being part of many different types of design teams. A multimedia designer is like a creative handyman. The position as multimedia designers has all the flexibility I desire in in a job combining it with creativity and the latest technologies. This is why it would be my ideal job.